Chipotle Mexican Grill (NYSE: CMG) was one of this decade’s hottest stocks — surging more than 700% from about $90 a share at the start of 2010 to a high above $750 in August of last year. Investors seemed as crazy about the stock as customers were about the casual Mexican chain’s burritos. During that time, annual sales tripled and the number of stores across the country and the globe roughly doubled to about 2,000. But after several Chipotle locations were plagued with outbreaks of E. coli and other food-borne illnesses, customers and investors rushed for the exits. Read More
Chipotle Mexican Grill (NYSE: CMG) was one of this decade’s hottest stocks — surging more than 700% from about $90 a share at the start of 2010 to a high above $750 in August of last year. Investors seemed as crazy about the stock as customers were about the casual Mexican chain’s burritos. During that time, annual sales tripled and the number of stores across the country and the globe roughly doubled to about 2,000. But after several Chipotle locations were plagued with outbreaks of E. coli and other food-borne illnesses, customers and investors rushed for the exits. For a company that bases its reputation on high-quality food offerings, or what Chipotle calls “food with integrity,” the negative media attention that followed was particularly damaging, and shares plummeted nearly 50% in five months. But in mid-January, as the stock dipped below $400 and its P/E ratio fell to a level not seen since 2010, bargain hunters stepped in. #-ad_banner-# Shares jumped 36% before another Norovirus outbreak in early March stopped them in their tracks. They now sit just 13% above their January lows. And no doubt some of you are wondering whether you’re getting a second… Read More