Today’s kids are different than when you and I grew up. They’re computer-savvy, smartphone-savvy… in fact, at first glance, they almost resemble mini-adults. #-ad_banner-#It’s no surprise, then, that sales for toy makers have been sluggish over the past few years. Add in the fact that stagnant wages have parents watching their wallets when it comes to spending on toys for their kids, and it might seem wise for investors to stay away from this space. Big mistake. The toy industry is still a $22 billion business in the U.S. And with the licensing deals that come from movie and game… Read More
Today’s kids are different than when you and I grew up. They’re computer-savvy, smartphone-savvy… in fact, at first glance, they almost resemble mini-adults. #-ad_banner-#It’s no surprise, then, that sales for toy makers have been sluggish over the past few years. Add in the fact that stagnant wages have parents watching their wallets when it comes to spending on toys for their kids, and it might seem wise for investors to stay away from this space. Big mistake. The toy industry is still a $22 billion business in the U.S. And with the licensing deals that come from movie and game franchises, it can be a lucrative venture for the companies that can “get it right.” Toy maker Hasbro (Nasdaq: HAS) has been a perfect example of this. It makes toys and games featuring the popular Transformers, My Little Pony and G.I. Joe franchises, as well as Disney’s (NYSE: DIS) various Marvel and Star Wars properties. You can see how this has worked out for the company — and its investors: The company I want to talk about today — Mattel (Nasdaq: MAT) — sells toys in 150 countries and controls 17% of the U.S. toy market. But it… Read More