One of the first rules about owning stocks is not to get emotional — period. However, when a large number of humans get together to trade stocks, that rule is almost always immediately thrown out of the window. Stocks are traded based on momentum rather than the true, underlying fundamentals of the business. This affects stocks in many different sectors: fervor over the latest technology, energy or commodity companies based on supply and demand, or biotech stocks that rise and fall according to a medical breakthrough. Gun manufacturers are especially emotion-driven. Rarely have I ever heard a pundit or… Read More
One of the first rules about owning stocks is not to get emotional — period. However, when a large number of humans get together to trade stocks, that rule is almost always immediately thrown out of the window. Stocks are traded based on momentum rather than the true, underlying fundamentals of the business. This affects stocks in many different sectors: fervor over the latest technology, energy or commodity companies based on supply and demand, or biotech stocks that rise and fall according to a medical breakthrough. Gun manufacturers are especially emotion-driven. Rarely have I ever heard a pundit or analyst tout a gun stock based on fundamentals — at least not with genuine conviction. Over the past decade stocks of gun makers have rocketed up, mainly due to fear of stricter government regulation. But what if you owned a gun manufacturer stock because it was just a great business? Sturm, Ruger and Co., Inc. (NYSE: RGR), popularly known as Ruger, is a classic example of an extremely healthy baby that’s been thrown out with the bathwater. With a market cap of just over $900 million, Ruger has made a solid name for itself making high quality products that create… Read More