I don’t know about you, but I’ve been seeing more Red Lobster commercials than usual over the past few months. While it’s been many years since I’ve stopped in for LobsterFest, the marketing push did pique my curiosity. #-ad_banner-#What was going on at Darden Restaurants (NYSE: DRI), Red Lobster’s parent company? Were they trying to revive the struggling brand? Not exactly. Darden is selling the 46-year-old brand that gave the company its start for a mere $2.1 billion (roughly $1.6 billion net after taxes). Approximately $1 billion from the sale will be used to pay down a portion of its… Read More
I don’t know about you, but I’ve been seeing more Red Lobster commercials than usual over the past few months. While it’s been many years since I’ve stopped in for LobsterFest, the marketing push did pique my curiosity. #-ad_banner-#What was going on at Darden Restaurants (NYSE: DRI), Red Lobster’s parent company? Were they trying to revive the struggling brand? Not exactly. Darden is selling the 46-year-old brand that gave the company its start for a mere $2.1 billion (roughly $1.6 billion net after taxes). Approximately $1 billion from the sale will be used to pay down a portion of its big debt load (total liabilities come in at close to $5 billion), while the remaining $600 million will be allocated to buy back shares in an effort to keep its dividend alive and improve earnings per share (EPS). This deal may be a lifesaver in the short term, but it also opens up many questions about Darden’s growth and stability. Red Lobster was Darden’s second-largest unit (in sales) next to Olive Garden, with Longhorn Steakhouse coming in third. All three units saw traffic decreases in 2013 and collectively saw a year-over-year decrease of 1.3% in 2013 sales. Its specialty niche… Read More