“One dollar for a cup of coffee — they are out of their minds!” my frugal, land-speculating grandfather said when we stopped at the local corner gas station on the way to visit one of his properties.#-ad_banner-# Having lived through the Great Depression, he was convinced that coffee shouldn’t cost more than a quarter a cup. A book could be filled with his assorted old-timer economic beliefs — such as the $5 union-rate haircut — but I’ll never forget his reaction to the $1 cup of coffee. I… Read More
“One dollar for a cup of coffee — they are out of their minds!” my frugal, land-speculating grandfather said when we stopped at the local corner gas station on the way to visit one of his properties.#-ad_banner-# Having lived through the Great Depression, he was convinced that coffee shouldn’t cost more than a quarter a cup. A book could be filled with his assorted old-timer economic beliefs — such as the $5 union-rate haircut — but I’ll never forget his reaction to the $1 cup of coffee. I wish he would have lived to see the rise of Starbucks (Nasdaq: SBUX) and its $6 cups of coffee. He would have certainly had a few choice words for people like myself who patronize the wildly popular high-end coffee emporium. Not only did Starbucks change the way coffee is viewed, but the company has made its investors wealthy. Shares have tripled in value to around $75 over the past three years. This success has spawned a variety of copycat operations. Some of these are established companies that have… Read More