Successful companies don’t always need to target large markets. In some cases, a very narrow focus on a small niche market can also lead to huge profits. It certainly has for Alexion Pharmaceuticals, Inc. (Nasdaq: ALXN). The company’s blockbuster drug, called Soliris, received FDA approval in 2007 and now accounts for more than $2 billion in annual sales (Annual net income now averages an impressive $600 million). #-ad_banner-#Soliris doesn’t target a leading malady such as diabetes or high cholesterol. Instead, this drug is aimed at people with very rare genetic… Read More
Successful companies don’t always need to target large markets. In some cases, a very narrow focus on a small niche market can also lead to huge profits. It certainly has for Alexion Pharmaceuticals, Inc. (Nasdaq: ALXN). The company’s blockbuster drug, called Soliris, received FDA approval in 2007 and now accounts for more than $2 billion in annual sales (Annual net income now averages an impressive $600 million). #-ad_banner-#Soliris doesn’t target a leading malady such as diabetes or high cholesterol. Instead, this drug is aimed at people with very rare genetic blood disorders, which cause the body to destroy its own red blood cells. If these disorders sound deadly, it’s because they are. Left untreated, they’re highly likely to kill within five years of diagnosis. But those affected can live a normal life with proper therapy, and at present Soliris is the only option. Like many rare-disease treatments, the drug carries an eye-popping price tag:currently $400,000-to-$500,000 a year per patient. Since these patients can’t survive without Soliris, governments and other third-party payers are typically willing to shoulder the cost, ensuring blockbuster status… Read More